About Us

Hey there we are Joanne and Shane. My name Shane is from the western with Alan Ladd, my mother really liked Alan Ladd back in the day. We’re a small, family-run crew from the back blocks who’d rather be waist-deep in water hunting, fishing, talking banter with good friends and the odd beer.

Rivers, lakes, open ocean—we don’t care where, just give us a rod, a cold one, and no Wi-Fi. For us it’s the crack of dawn, the mist off the water, and that hit on the line that gets your blood pumping. That’s our happy place.

We didn’t start this brand to slap fish on shirts and call it a day. We’re here to bring the laughs, stir the pot, and make gear that speaks fluent hunting. Our tees are made for the ones who know that sometimes the best part of fishing and hunting are the laughs. Doesn't hurt to do both at the same time either.

We're a small family, not a big factory pumping out fast fashion. We actually care about the fish, the waters, and leaving the wild better than we found it. 

So whether you're a seasoned legend, a Sunday spinner, or just someone who thinks "catch and release" means throwing your beer in the bin—we genuinely mean welcome. Thanks for backing a small brand that’s all about tight lines, loose laughs, and keeping things real.